Carrying out analyses and studies It is always important to know and understand how the outcome of your project would fit in and interact with the surrounding environment on both an internal and external view. An environment research in the first place helps to find out if it is worth to start or to continue a project and secondly it helps to develop a strategy for both in long and short term. It is an essential element to foresee the impact of output. We identify and record specific objectives before starting to compose the analysis and studies. background analyses cost-benefit studies feasibility studies development conceptions and plans business plans marketing plans